Augmented reality is about to radically change how we see the world around us and ARROUND is leading the race into this brave new world with the help of blockchain.
We are providing the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences. Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.
ARROUND already has the support of a large number of global partners who will help propel our solution to the mass market, and provide us with the opportunity to fully commercialize our unique offering.
Arround is a decentralized augmented reality (AR) platform with a mission to give anyone the ability to experience the world in AR, and provide a place for developers to realize the potential of their applications.
Arround uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.
The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.
Initial idea to create a communication platform based on augmented reality
Optimization of the project’s business concept
Presentation of idea and feedback
Technical specification of the project
First major partner, 36.6 which runs the biggest pharmacy network in Russia
Investment into the development of MVP
Release mobile app for iOS and Android
Launch first campaigns with partners, 36.6 and the Atrium shopping mall
Release of the alpha version, seed the platform with content and open the doors to targeted users
Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens
Launch advertising campaigns with large pharmacy chains across Europe
Engage advertising agencies on the platform
Develop self-service module for ad agencies to build their own AR content
The first auction in the secondary market for the sale of advertising space inside the platform
Launch of SDK, attracting third-party developers to the platform
Expansion to new markets: China, Japan, Korea, Europe
Launch of a pilot project with a partner in the US